Our services include:
Sponsorship Selection and Negotiation, Media Rights Negotiation and Management, Sponsorship Portfolio Audits and Analysis, Strategic Planning and Event Creation, Research and Return on Investment (ROI) Measurement



We are specialists in developing performance-driven sports and cultural events, executed with passion and precision. We engage audiences on an emotional level by creating sensory experiences.


Advent Sport Entertainment and Media provide full-service sponsorship and events solutions that add sustainable value to brands and events.

Latest Media

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WATCH: Just less than three weeks until Varsity Sing begins on @kykNETtv. Which university choir will be champions? youtube.com/watch?v=Op0K3A…

Yesterday from Varsity Sports's Twitter via Hootsuite

Latest News

2016 FNB Varsity Hockey

Stunning Varsity Hockey final sees UJ retain title at UJ Astro

May 23, 2016
A packed house bore witness to a phenomenal Varsity Hockey Final…
2016 FNB Varsity Hockey

UJ lift themselves to pick up second successive title

May 23, 2016
The University of Johannesburg lifted themselves up from…

UWC win their fourth Varsity Beach Volleyball title in succession, defeating Tuks 33-29 on home soil

May 5, 2016
It was a close battle in the Varsity Beach Volleyball final…


“We let folks know we’re interested in them and that they are vital to us. Because they are.”

Sam Walton

“Every company’s greatest asset are its customers, because without customers there is no company”

Michael LeBoeuf

“Sport has the power to change the world, the power to inspire, the power to unite people in a way that little else can”

Nelson Mandela

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