Cape Town’s festival of running, the Sanlam Cape Town Marathon, is Africa’s only IAAF Gold label status marathon.

ASEM Running together with Western Province Athletics (WPA) and the City of Cape Town collaborated to stage and develop the premier city marathon on the African continent – a marathon that will take its rightful place as one of the world’s “must run” marathons in years to come.

The Sanlam Cape Town Marathon is more than just a marathon, it’s a road running festival which transforms Cape Town each September into running-heaven. More than 20 000 athletes take part in any one of the five races including the 42.2km marathon, 10km Peace Run, two trail races and a fun run.




Contact Us

Barry van Blerk

General Manager

Tel +27 82 339 0748

Email barry@capetownmarathon.com

Sports4U is a logistics, activation and eventing service provider, specialising in sporting and lifestyle events. We make events happen.

The company operates in all major centres in Southern Africa, with offices in Johannesburg, Cape Town and Windhoek. Additionally, S4U also has satellite teams and operations across the main cities in Southern Africa. They specialise in creating sports development events and programmes for brands, with particular emphasis on initiatives relating to youth and the community.

Services include:

  • Event conceptualisation and commercialisation
  • Brand activation campaign & promotions management
  • Sponsorship, leverage & event management – sporting & lifestyle
  • Turnkey logistics, branding transportation, on-field branding logistics
  • Warehousing, storage, repair & safe keeping of branding, procurement items


Contact Us

GAry Vorster


Tel +27 21 788 7066

Email gary@s4u.co.za

One of the fastest growing and most reputable sportswear brands in South Africa.

With a proven track record of over 20 years, No Limits Sportswear is a leading South African sportswear manufacturer and wholesale distributor, for products of the highest quality and technical specification. Services are value driven and a team of customer-focused experts ensures consistent, professional and friendly support at all times.

The company delivers innovative and stylish on-field competition wear and sportswear, through a network of professional authorised dealers. No Limits takes pride in the ability to deliver on time and in full, every time.


Contact Us


managing director

Tel +27 861 87 87 88

Email sales@nolimitssport.co.za

Varsity Sports is a high performance competition enabling South African universities to compete against one another in a variety of sporting codes.

Launched in 2012, Varsity Sports is SA’s premier intervarsity sports tournament series. Managed by ASEM on behalf of the University Sports Company (USC), Varsity Sports features eight sports tournaments and one cultural competition. Working closely with the 24 member universities, University Sports SA (USSA), national and provincial sports administration, ASEM is the full-service agency responsible for the success of Varsity Sports.

Contact Group COO Gina Woodburn at gina@asem.tv to find out about opportunities to partner with our properties.


Contact Us

Rhona Langan

ASEM Group GM Operations

Tel 021 418 7845

Email Rhona@asem.tv

In a world of debranding, on-brand content and storytelling play an important role. We love to tell stories.

ASEM Engage is a sports and lifestyle content, PR and design agency.

Our mission is to be the leading sports and lifestyle content agency in South Africa, using technology and real-time data science for effective and measurable engagement with communities.

What we do:

  • Social media strategy and community management
  • Public relations
  • Content production and distribution
  • Design

Contact Us

jaco-louis groenewald

managing director

Tel +27 21 418 7646

Email jacolouis@asem.tv